Put Your Money Where Your Mouth Is

THE PROFITS💸

• Put Your Money Where Your Mouth Is

• Deadpool and Wolverine Movie’s Insane Brand Partnership Totals

• Disneys Massive Budget Led to an Even Bigger Disappointment

Read Time: 3 mins

THE BIG PROFITS💸

Put Your Money Where Your Mouth Is
J.P. Morgan’s new partnership allows you to pay… with a certain body part.

Deadpool and Wolverine Movie’s Insane Brand Partnership Totals
Raunchy, witty, and hilarious describes this movie, yet it still blew expectations even further out of the water.

Disneys Massive Budget Led to an Even Bigger Disappointment
Disney’s the Acolyte earns “the most…” but in an embarrassing category.

J.P. Morgan

Put Your Money Where Your Mouth Is

J.P. Morgan Payments has expanded its partnership with PopID to bring biometric "pay-by-face" technology to pilot merchants across the U.S., streamlining the retail experience by eliminating the need for customers to use phones or credit cards.

This biometric payment system speeds up transactions by up to 90 seconds and increases average ticket sizes by 4%.

Whataburger, already using PopID’s solution, plans to further integrate these payments with J.P. Morgan’s processing, enhancing the speed, security, and convenience of their customer experience.

This collaboration represents a significant advancement in retail innovation, combining the reliability of a major bank with cutting-edge fintech technology.

Opinion Poll

Movies

Deadpool & Wolverine Movie’s Insane Brand Partnership Totals

A Hollywood Reporter analysis revealed that Deadpool & Wolverine secured an impressive $135 million in brand partnerships, surpassing most MCU titles in marketing funds.

This places the film fourth among Marvel's most expensive promotional campaigns, behind only Avengers: Endgame, Avengers: Infinity War, and Spider-Man: Homecoming.

The achievement is notable given the limited brand partnerships of the earlier Deadpool films.

Ryan Reynolds noted that the film's broad marketing approach, involving brands like Heinz and NatGeo, was key to its success, even for an R-rated movie, which helped it become the highest-grossing R-rated film worldwide.

Opinion Poll

Series

Disneys Massive Budget Led to An Even Bigger Disappointment

The Acolyte, one of the most controversial Star Wars projects, has been officially canceled, leaving no room for further debate.

The series, which faced backlash over its diverse casting, perceived "woke" themes, and alleged canon-breaking writing, struggled with viewership despite its massive $180 million budget.

Lacking strong ties to the iconic Skywalker saga, it failed to attract a significant audience, ending up as one of the most review-bombed series on Disney+.

This outcome likely signals that Disney will be more cautious with future Star Wars experiments, especially those with hefty budgets and unproven storylines.